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Buitoni commissioned us to create the Bella Napoli campaign for social media, their range of pizzas made in Italy with artisan dough that ferments for 22 hours.
We wanted it to be a true ode to pizza, idealising every step of the process: kneading the dough, hand-placed toppings and the stone oven with a real flame. We made it in different formats and lengths, adapted to each social network.
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